Kihachiro Onitsuka news and archive

Asics launches sunflower-themed collection to celebrate founder’s 100th anniversary

If Asics’ founder, Kihachiro Onitsuka, were still alive today, he would be turning 100 years old on May 29. In honor of his legacy, Asics is set to launch a sunflower-themed limited-edition collection, as Onitsuka was a big fan of Dutch painter Vincent Van Gogh and even painted sunflowers himself. Named KO100, the collection will offer apparel...

Design

Asics’ largest global campaign

For 2011, Asics launched its ‘Sport Releases More Than Just Sweat’ advertising campaign, which is the largest global marketing initiative by the footwear company until this date. The all round campaign of radio, television, print and online is about letting go of negative energy and thoughts. The new campaign is an extension of Asics' 2010...