Technology in fashion

Looking for IT solutions in fashion? Find information about all sort of fashion software solutions like ERP, PLM, AI, 3D, retail systems and other technology opportunities.

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Retail

Complaints from fashion consumers surge amid increased use of AI

Citizens Advice has reported a surge in complaints from fashion consumers as a heightened use in AI increasingly enables scammers to target online shoppers. According to the organisation’s consumer service, nearly 18,000 complaints logged last year were in regards to clothing, shoes and accessories purchases, up 21 percent compared to 2024. A...

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Fast-growing fashion brand? Here’s how a 3PL can scale up your logistics

E-commerce already accounts for 21% of all fashion purchases worldwide. And with the global fashion e-commerce industry expected to reach $1.6 trillion by 2030, growth has never been more accessible for ambitious fashion and lifestyle brands. However, there’s one key roadblock that brands need to consider to ensure their dreams of success don’t...

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Digital transformation required for new collaboration models

The fashion industry faces a fundamental revision of the relationship between brands and retailers in 2026. Nico Wartenbergh, former CTO of de Bijenkorf and Rituals, states that the traditional purchasing model has become unsustainable. In his presentation during the GS1 - WAIR 24h Circular Fashion Journey, Wartenbergh highlights the need for a...

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Business

Opportunities for Italian luxury grow in India

The Indian market has room for Italian products, spanning from mechanics and luxury to cars and food, including wine and oil. “This is the new frontier for 'Made in Italy',” senator Adolfo Urso, minister for business and 'Made in Italy' (Mimit), emphasised yesterday. He was visiting the Italian pavilion at the AI Impact Summit in New Delhi,...

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Business

Retail Insights Report 2025: The evolution of buying in fashion retail

Fashion retail has reached a structural inflection point as the industry shifts from intuition-based buying to data-first decision-making. According to the 'Retail Insights Report 2025' by US-based B2B platform NuORDER by Lightspeed, 68 percent of senior retail leaders now rely on quantitative data as their primary forecasting tool. The study,...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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FIRE: One Platform Uniting Preorder and Reorder in Wholesale

Fashion wholesale is entering a new era. Demand is harder to forecast, retail partners expect faster reactions, and capital efficiency has become mission-critical for fashion brands worldwide. Yet inside many organisations, preorder and reorder still live in separate systems. Preorders are captured in showrooms or dedicated preorder tools....

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Business

Archive introduces AI capabilities to optimise business operations

Resale tech provider Archive has unveiled a collection of new AI capabilities with the intention of scaling its operations and providing brands with a stronger foundation for resale. Under the umbrella ‘Archive Intelligence’, the new features address warehouse management, with the goal of optimising logistic costs and customer outcomes, and...

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C&A collaborates with Nedap to enhance omnichannel operations

Nedap, the global leader in item-level inventory visibility, has partnered with European fashion retailer C&A to optimize omnichannel logistics through Nedap’s Inventory Engine. This strategic collaboration enables real-time tracking and status assignment of e-commerce items and establishes a foundation for a responsive and agile retail...

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Business

European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

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Business

Debenhams partners with PayPal on AI shopping assistance

Debenhams Group is accelerating its adoption of artificial intelligence (AI) through a new partnership with PayPal. The payment provider will be working with Debenhams on implementing an AI-powered shopping assistant that will allow customers to receive personalised recommendations and check out all through PayPal’s app. Through the partnership,...

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SAP + FIRE: The Best of Both Worlds in Fashion Wholesale

Many fashion brands have been struggling for years with lengthy integration projects. SAP is implemented – but as soon as preorder, reorder, or wholesale sales come into play, new projects begin: additional tools, custom interfaces, months of coordination between IT and business teams. What was intended as digitalisation quickly turns into an...