Technology in fashion

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Business

Inditex sees profit grow in first half of 2025 as commercial activities pick up

Madrid – This morning, July 15, Inditex’s 2025 annual general meeting took place at the company’s headquarters in Arteixo, Galicia. The meeting, chaired by Marta Ortega Pérez, non-executive chair of the Spanish fashion multinational, saw the approval of the company's 2024 annual accounts. It also highlighted various ongoing initiatives and...

Featured

Fashion

Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

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Business

Brunello Cucinelli: Revenue up 10.2 percent in first half

Brunello Cucinelli Spa has reviewed the preliminary revenue figures for the first six months of the year. Revenues totalled 684 million euros. This represents a 10.2 percent increase at current exchange rates (10.7 percent at constant exchange rates) compared to the first half of 2024. Across geographical areas, the Americas saw an 8.7 percent...

Retail

UK retail 2025: Loyalty, AI, and experience take centre stage,

As UK fashion retail enters the second half of 2025, a wave of cautious optimism is reshaping the sector’s strategy, marked by a clear shift from transactional quick wins to deeper consumer engagement. According to American Express’s latest annual study of 500 senior retail executives, 82 percent of UK retailers plan to grow their business in...

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Business|Marketing

Why Labfresh ditched AI campaigns after four seasons: ‘Humans perform better’

AI still evokes different reactions. Enthusiasm and trepidation has now given way to experimentation and implementation. One of the fashion companies that started working with AI early on to help with its campaigns was Dutch brand Labfresh. After four seasons with AI by its side, however, the brand is now returning to fully “human” campaigns....

Fashion

A Spanish startup launches AI tool to streamline fashion’s creative engine

A new Barcelona-based start-up, Artiso, has emerged with a bold promise: to digitise and accelerate fashion’s most sacred process - creativity itself. With its AI-powered SaaS platform now officially launched, Artiso aims to streamline the end-to-end journey from initial concept to campaign delivery, targeting the inefficiencies that often bog...

Retail

Adobe predicts Amazon Prime Day to boost online sales to 23.8 billion dollars

Online spending in the United States is predicted to hit 23.8 billion US dollars this week, according to early estimates from Adobe Analytics. Running from July 8 to July 11, the 96-hour Amazon Prime Day event is the first four-day sales promotion from the retail giant. Launched in the hopes of enticing consumers to keep shopping daily for new...

Fashion

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

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Debenhams Group signs agreement with AWS to scale up adoption of AI tools and drive growth

Debenhams Group, parent company of brands such as Karen Millen, PrettyLittleThing, Boohoo, and department store chain Debenhams, has signed a new multi-year partnership with cloud provider Amazon Web Services (AWS) to accelerate its adoption of AI-driven tools. Through the new agreement, Debenhams Group will use generative AI to streamline its...

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Business

UK services surge offers digital momentum for fashion sector

The UK private services sector expanded at its strongest pace in 10 months during June, with the S&P Global UK Services PMI rising to 52.8 from 50.9 in May, driven by an uptick in domestic consumer and business spending, reported the Financial Times. Cost inflation simultaneously cooled, easing pricing pressures, a combination that could breathe...

Retail|Artificial Intelligence

Mango energises shopping experience: WhatsApp channel and AI stylist

Mango continues its commitment to personalising the shopping experience through increased digitalisation. The company has announced the launch of two new digital tools: a WhatsApp channel and "Mango Stylist", an AI-powered fashion assistant and stylist. These are the latest steps in Mango's strategic "Plan 4E", presented in early March 2024. The...

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Competition authorities give green light: Zalando on the verge of acquiring About You

The Berlin-based online retailer Zalando SE is set to complete its acquisition of competitor About You Holding SE in a matter of days. The e-commerce specialist announced on Tuesday evening that the European Commission had granted "final regulatory approval" for the planned merger of the two companies. Zalando emphasised that "all closing...