Technology in fashion

Looking for IT solutions in fashion? Find information about all sort of fashion software solutions like ERP, PLM, AI, 3D, retail systems and other technology opportunities.

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Retail

Frasers introduces AI shopping assistant to elevate online experience

Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...

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Business

Brunello Cucinelli closes first quarter with revenues up 8 percent

Brunello Cucinelli closed the first quarter of 2026 with total revenues of 369.1 million euros (431.3 million dollars), representing an increase of +14 percent at constant exchange rates and +8.1 percent at current exchange rates. The company achieved an excellent performance in the retail channel, increasing by +20.1 percent at constant...

BusinessPartner Content

AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...

BusinessPartner Content

The 4 Pillars of a Unified Commerce Technology Stack

Move beyond the limitations of omnichannel. Learn how a single, real-time foundation of data and systems can future-proof your retail operations. Building the Backbone: Essential Capabilities for Modern Retail The effectiveness of unified commerce relies on a fully integrated technology stack where every core function is native to a single...

BusinessPartner Content

FIRE: Why Forecasts Are Not Enough – And What CSOs Really Need

As a Chief Sales Officer, you are accountable for revenue performance. Not for forecasts. Forecasting supports planning. Control defines leadership. Yet many CSOs experience the same structural frustration: Why can’t I control wholesale performance in real time? Why do we react to deviations instead of steering them? Why is cross-market...

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Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

BusinessPress Release

Superdry & Co. partners with Verde Digital to unlock new organic growth channels

Fashion SEO agency Verde Digital has been appointed by global fashion brand Superdry & Co. to support its organic growth strategy following the retailer’s recent rebrand. Founded in 2003 and headquartered in Cheltenham, Superdry operates more than 700 stores across 65 countries. The partnership with Verde Digital comes after the brand’s...

Retail

Study: European retail grapples with AI implementation

Artificial intelligence (AI) is regarded as a key future technology in European retail. However, a recent study by London-based market research firm Retail Economics and Swedish technology provider Voyado reveals a significant gap between strategic ambition and practical implementation within the sector. The report, “The State of AI in European...

BusinessPartner Content

From 3D to orders: What defines the best 3D fashion B2B platform for wholesale?

3D fashion has moved beyond experimentation. Digital product creation is now embedded in collection development across the industry. Virtual prototyping. Reduced physical sampling. Faster development cycles. Photorealistic garments. The creative transformation is well underway. But wholesale monetisation is the real test. As brands scale digital...

BusinessPartner Content

Chainbalance AI for even Smart(-er) Replenishment

In today’s fashion industry, keeping shelves filled without overstocking has become a high-stakes balancing act. Shorter collection cycles, different store formats, volatile demand, promotions, weather swings all of it hits your inventory at once. Static rules and gut feeling simply can’t keep up. This is exactly where Chainbalance AI steps in:...

BusinessPartner Content

Returns are Rising and Poor Product Information is to Blame

Product returns are no longer just a post-purchase problem. According to new research from Akeneo, poor product information is now influencing every stage of the customer journey, from purchase confidence and conversion, to return rates, loyalty and lifetime value. Returns continue to rise globally, according to the National Retail Federation,...

BusinessPartner Content

Itsperfect introduces new omnichannel POS for brand stores

Just walk down the main shopping street of any medium-sized city, and you see it straight away: Many fashion brands now have their own brand stores. It’s not just digital-native brands making the move from “clicks” to “bricks”, even more traditional wholesalers recognize the importance of having their own flagship store for brand experience and...