Technology in fashion

Looking for IT solutions in fashion? Find information about all sort of fashion software solutions like ERP, PLM, AI, 3D, retail systems and other technology opportunities.

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Fashion

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

BusinessPartner Content

Salesforce + FIRE: When CRM and Wholesale Sales Work as One

Salesforce is the heart of modern customer relationship management. FIRE is the operational engine of wholesale sales. Together, they are not two systems. They form one integrated revenue architecture. Many fashion brands successfully use Salesforce as their CRM. Accounts are structured. Opportunities are tracked. Forecasts are transparent....

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Business

Lululemon launches e-commerce for Mexico, confirms eight new stores

Lululemon is continuing to scale in Mexico where it has now officially launched a dedicated e-commerce channel to enhance customer experience. The site’s debut complements the Canadian company’s further plans to increase its store count in the region during fiscal year 2026. In a press release, Lululemon confirmed that it is looking to open...

EventPress Release

The Fabricant Global AI Design Competition for Fashion Students and Graduates

The Fabricant has launched Design Forward 26, a global open competition inviting fashion students and recent graduates to build a full AI-native collection — with free platform access provided to every entrant. Submissions are open now through 29 April 2026. The competition is built on a direct premise: access to professional tools should not...

BusinessPress Release

e-SCM Talks: How Bellerose Optimizes Its Operations with e-SCM

An inside look at fashion supply chains At the Copenhagen International Fashion Fair (CIFF), a major fashion event in Northern Europe, CIFF Media highlights the profound transformations shaping the industry through a video podcast dedicated to fashion tech and supply chains. In a context where fashion is becoming increasingly demanding in terms...

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Business

Aiayu achieves 22 percent growth in gross profit in 2025

Danish clothing and lifestyle brand Aiayu achieved a 22 percent increase in gross profit in 2025, according to a press release. Gross profit increased from 3.8 million euros (4.47 million dollars) in 2024 to 4.64 million euros in 2025. Net profit after tax rose in the same period from 740,000 euros to 970,000 euros. Equity grew from 3.7 million...

BusinessPartner Content

Global growth for fashion brands via e-commerce marketplaces

If your fashion brand has established a strong presence in its home market, expanding internationally through e-commerce marketplaces can unlock significant growth opportunities. Platforms like Macy’s, Saks Fifth Avenue, ASOS and Zalando can connect your products with new customers, increasing brand visibility across global markets. However,...

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Business

From shoe company to AI: Allbirds' stock surge loses steam

The stock market surge of the former shoe company Allbirds, following its surprising pivot to the artificial intelligence (AI) business, is losing steam. The stock fell by more than 35 percent on Thursday after its price had previously increased approximately sevenfold. Allbirds was once a popular shoe brand, particularly in tech circles, which...

BusinessPartner Content

AI Needs Real Sales Data – And FIRE Makes It Visible, Structured and Usable

Artificial intelligence will fundamentally reshape fashion wholesale. Predictive reorder optimisation. Dynamic allocation steering. Margin protection. Automated performance control. But AI cannot optimise what it cannot see. AI does not learn from PowerPoint. AI does not learn from email threads. AI does not learn from intuition. AI learns from...

BusinessPress Release

MyTower acquires TDI, Winddle and Belharra e-SCM to build a leading European Supply Chain Management player

French supply chain software provider MyTower is accelerating the consolidation of the European market for software solutions dedicated to transport, customs and trade compliance. Backed since December 2025 by the investment fund Verto Growth, the group is joining forces with three recognized industry players — TDI, Winddle and Belharra e-SCM —...

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Retail

Frasers introduces AI shopping assistant to elevate online experience

Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...

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Business

Brunello Cucinelli closes first quarter with revenues up 8 percent

Brunello Cucinelli closed the first quarter of 2026 with total revenues of 369.1 million euros (431.3 million dollars), representing an increase of +14 percent at constant exchange rates and +8.1 percent at current exchange rates. The company achieved an excellent performance in the retail channel, increasing by +20.1 percent at constant...