Technology in fashion

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BusinessPartner Content

Who owns the customer after checkout?

After years of getting the customer to the checkout, retailers are now having to focus beyond the buy button, explains Rory O’Connor, CEO and Founder of Scurri who says control is the key. Retailers have worked hard to win the customer up to the moment of checkout by optimising their acquisition strategies, refining conversion funnels, investing...

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Business

Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

BusinessPartner Content

Building the AI-Ready Wholesale Organisation

Digital wholesale transformation is no longer about efficiency. It is about intelligence. For years, wholesale digitisation focused on replacing manual processes: PDF line sheets became digital showrooms. Excel sheets became dashboards. Emails became workflows. But the next competitive advantage in fashion wholesale will not come from faster...

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Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

BusinessPartner Content

Challenges of transitioning to unified commerce

While unified commerce offers clear benefits, the transition is rarely straightforward. Many fashion retailers face significant challenges when moving from siloed or omnichannel systems to a fully unified model. Integration hurdles One of the biggest barriers is integrating existing systems into a single platform. Many retailers still rely on...

BusinessPress Release

Alvanon to host webinar on preparing fashion brands for the rise of agentic commerce

Sizing and fit specialist Alvanon will host a webinar on March 17 exploring how the emergence of “agentic commerce” could reshape the apparel industry and what brands can do to prepare. The online session, titled “Are You Ready for Agentic Commerce?”, will examine how AI-powered shopping agents are beginning to research, compare and select...

Retail

John Lewis integrates AI-powered shopping and TikTok Shop

UK retailer John Lewis is making a significant investment in artificial intelligence-powered shopping, aiming to be one of the first businesses in the UK to fully integrate the technology. The initiative will allow products from the John Lewis Partnership to be served to customers seeking inspiration on platforms such as Google Gemini and...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

BusinessPartner Content

FIRE: Enabling Global Wholesale Sales Teams to Work the Same Way Worldwide

Fashion wholesale is global by nature. Collections are developed centrally but sold across continents. From New York to Tokyo, from Singapore to Sydney, fashion brands operate in markets with very different retail structures, buying cultures and seasonal realities. Yet one strategic question remains constant: How can a brand ensure that all...

BusinessPress Release

JD Sports chooses Checkpoint to transform inventory accuracy and shelf availability

Checkpoint Systems, a global leader in RFID technology and solutions, is pleased to announce it has signed a multi‑year global software agreement with JD Sports Fashion Plc to deploy their ItemOptix™ RFID Inventory Management Software across the retailer’s Sports Fashion Group stores, starting in Europe. This partnership modernizes inventory...

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OpenAI raises 110 billion dollars in record funding round

OpenAI announced Friday a massive $110 billion funding round valuing the ChatGPT maker at $730 billion, with SoftBank, Nvidia and Amazon each making multi-billion-dollar commitments as the artificial intelligence company races to meet surging global demand. The investment round - one of the largest in Silicon Valley history - includes $30...

Fashion

‘World’s first’: Topshop and THG Studios host AI-driven shoppable catwalk

Topshop ventured into new realms this week, hosting an AI-driven shoppable catwalk via ‘Front Row AI’, an event app built by THG Ingenuity. Certified as a “world’s first”, the event transitioned the catwalk into a shoppable ecosystem, allowing users to interact with the show, try-on virtual outfits and purchase looks directly from the runway....