Wrangler is partnering with the Bob Marley family to celebrate the iconic musician's dedication to pursuing meaningful change. The denim brand will launch a limited-edition apparel collection inspire

Levi Strauss & Co. has partnered with Mercado Global to empower Indigenous female artisans in Guatemala, while simultaneously providing free protective face masks to groups in need throughout the

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent

Swarovski has collaborated with E.L.V. Denim on an exclusive capsule collection made from 100 percent upcycled denim and crystal, to further promote conscious design. Using their signature zero-waste

Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has a

Wrangler is bringing its new All Terrain Gear outdoor apparel line to Europe. The American denim brand experienced a successful launch of the line in the U.S. market upon its launch in 2019, and has

Triarchy Denim has aimed to reduce unnecessary waste in denim production since it rebranded with a sustainable focus in 2017. The brand is getting another step closer to its objectives with its upcom

DJ Steve Aoki’s fashion brand Dim Mak has teamed up with Candiani denim to launch its first collaborative pair of jeans that have been crafted with sustainable fabrics and manufacturing methods

The organisers of denim trade show Kingpins have announced the next edition of Kinpins24 - its online event launched in light of the Covid-19 pandemic - will return between 23 and 24 June after its d

Denim Première Vision, which organizes events for professionals in the international fashion and textile industry, has announced that its Milan trade show, originally scheduled for June 10 and

We knew that the day where fashion fairs change their format from physical to digital would come, but perhaps we hadn’t expected it so soon. As a response to the current pandemic, the Amsterdam

Wrangler aimed to save 5.5 billion liters of water by the end of this year in its denim production. However, the company has announced that it has already surpassed this goal, having saved over 7 bil

Seventeen new participants have joined the Ellen MacArthur Foundation’s Jeans Redesign project. Intended to change the industry standard for jeans production to reduce waste and pollution, Jean

Lee is celebrating the 50th anniversary of Earth Day with new goals for sustainability. The denim brand hopes to integrate more sustainable practices through its production techniques within five yea

True Religion filed for Chapter 11 bankruptcy protection in a Delaware court this week. The denim brand attributed its financial struggle to store closures caused by the pandemic, on top of existing

The fashion industry has been hit hard by the crisis due to the COVID-19 outbreak. Entire supply chains are shut down, collections aren’t sold and the pressure on brands, suppliers and retailer

Amsterdam-based showroom The Denim Window has launched a series of live Instagram streams twice a week featuring key players in the denim industry. The idea behind ´The Denim Window Spritz&acut

Denim trade fair Kingpins has announced it is to stage an online show in April after its scheduled Amsterdam fair was cancelled earlier this month due to the coronavirus. Kingpins24 will take place o

Welsh denim brand Hiut Denim Co. has teamed up with Italian denim mill Candiani to launch its first micro-plastic free, biodegradable stretch jeans. The limited collection, which will see only 100 pa

American denim brand Wrangler announced a new line of workwear apparel specifically designed for women. This is an expansion of the brand's Wrangler Riggs Workwear line, which offers functional cloth

Japanese denim label Edwin denim recently relaunched business in the U.S., building upon growing interest in sustainable denim practices among consumers in the market. “Timing was on our side,&

Contemporary high street retailer Cos has launched a new range of sustainable denim made from organic cotton, for women, men and children, which it is celebrating with a special pop-up in its Coal Dr

Denim trade show Kingpins has become an official partner of the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships. The Conscious Fashion Campaign encourages

Iconic denim label 7 For All Mankind has unveiled the first full collection designed by creative director Simon Spurr. The British designer first joined the label as global design lead in January 201

True Religion has partnered with conceptual artist Jaffa Saba to create a limited edition collection of bespoke denim. Focusing on sustainability, the True Religion x Jaffa Saba collaboration is comp

Wrangler has launched a sustainable cotton program in Europe that will see the American denim brand collaborating with farmers to promote sustainable agriculture production. This program builds upon

French brand Sézane has reimagined its denim line to be completely eco-friendly, just three years after launching its first-ever denim collection. The new eco-friendly denim range, called S&e

Heritage denim brand Edwin has relaunched its business in the U.S. The 59-year-old Japanese label has appointed Catherine Ryu as creative director and Kathy Kweon as president for U.S. business. Both

Denim Première Vision has confirmed the locations for the 2020 editions, and the trade show will take place in Milan and Berlin. The announcement followed a successful London edition in Decem

Denim trade fair Kingpins is expanding its collaboration with the ZDHC Foundation by launching a series of webinars to provide exhibiting mills access to the latest education in wastewater management