Topman creates online magazine

Arcadia’s menswear retailer, Topman is launching a monthly digital cross-platform magazine,

Topman Generation on November 30. The interactive online magazine, designed by M&C Saatchi with content driven and edited by ex-Dazed Digital arts and culture editor John-Paul Pryor, will feature a unique cultural insight into the worlds of fashion, film, music, and art.

Topman Generation will be accessible globally and utilises creative design and development that enables it to be viewed on desktops, tablets and smartphones, without downloading a dedicated app.

The site will feature interviews with the likes of Yoko Ono, Seth Rogen, The Chapman Brothers, Kirsten Dunst, The Jesus & Mary Chain and Rankin; rising fashion photographers such as Damien Fry, Kate Cox and Katja Meyer; and new menswear designers Lou Dalton, Matthew Miller, James Long, David Saunders, Shaun Samson.

“The magazine is the perfect vehicle for us to actively engage with our customer. Visually stunning and informative fusing all aspects of modern culture into an indispensable monthly showcase Topman Generation launches Topman into a new era,” says Gordon Richardson, Topman Design Director.