Chinese demand for Burberry soars

British luxury brand Burberry is to release its sales figures on Tuesday, citing

China as its growth market.

Burberry will reveal this week that sales have soared over the past six months as more wealthy Chinese buy the brand. The enormous popularity of the label with shoppers at the fast-growing number of luxury department stores in the country and its promotion by actresses such as Fan Bingbing meant global sales rose by nearly a fifth to more than £1billion in the six months to the end of March.

Chinese and Russian tourists across Europe have also helped lift sales nearer to home, Burberry will report on Tuesday.