Burberry news and archive

Burberry Presents 'A Good Sport' Campaign for Autumn 2026

The roar of the crowd and the smell of anticipation: Burberry captures the unmistakable atmosphere of a football match day in its Autumn 2026 campaign, ‘A Good Sport’. Taking the perspective of the spectators, the campaign celebrates the energy of football fandom with a cast of familiar faces from the worlds of film, television, sport and...

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Burberry returns to profit as William Jackson named new chair

UK luxury brand Burberry has reached a meaningful inflection point in its financial recovery, reporting a return to profitable comparable store sales growth for the 52 weeks ended March 28, 2026. The results coincide with the announcement that Gerry Murphy will retire as chair in November 2026, to be succeeded by Bridgepoint Group founder...

FashionPress Release

Burberry and Hunza G collaborate on a new swimwear capsule

United by a shared commitment to material innovation, British brands Burberry and Hunza G collaborate on a new swimwear capsule launching in summer 2026. The collection is built on signature Hunza G silhouettes, from its Original Crinkle™ ultra-stretch fabric, in iconic Burberry colours with Burberry Check trims. 'There’s a natural connection...

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Burberry global headquarters to change hands for 131.8 million pounds

UK commercial real estate owner Derwent London has exchanged contracts for the disposal of Horseferry House SW1 to an overseas investor. The 164,900 square foot building serves as the global headquarters for British fashion brand Burberry. The transaction is valued at 131.8 million pounds (174.5 million dollars) before rental top-ups. The sale...

Fashion

Royal Collection Trust links with more brands to celebrate Queen Elizabeth II

British heritage brands worn by Queen Elizabeth II are collaborating with the Royal Collection Trust, a charity and department of the Royal Household, to launch new pieces to celebrate the centenary of her birth, all tied together through the ‘Old Stewart Tartan,’ inspired by the Scottish landscape. The centenary collection will see items from...

Fashion |In Pictures

Burberry unveils capsule collection inspired by Queen Elizabeth II

British luxury fashion house Burberry has unveiled a new capsule collection, created in collaboration with the Royal Collection Trust, a charity and department of the Royal Household, to mark the centenary of Queen Elizabeth II’s birth. The collection has been designed to coincide with the upcoming ‘Queen Elizabeth II: Her Life in Style’...

FashionPress Release

Burberry unveils ‘The Trench, Portraits of an Icon’ – a global campaign featuring leading figures from film, music, sport and fashion

As Burberry marks its 170th anniversary, ‘The Trench, Portraits of an Icon’ celebrates a beloved signature style that has long bridged function and fashion. Founder Thomas Burberry’s pioneering invention, gabardine, has been redefining outerwear since 1879. Engineered to resist the elements while allowing freedom of movement, this innovative...

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Fashion |Overview

LFW AW26 expands through heritage returns, strategic support & renewed momentum

London Fashion Week (LFW) AW26 came to a close on Monday evening with a clear sense of reinforcement. The February edition featured more than 90 designers and brands on the official British Fashion Council (BFC) schedule, including 41 runway shows and 20 presentations staged over five days. Taking place from February 19 to 23, LFW participation...

Fashion

Purpose and plurality: Harrods buyer names Erdem, Burberry among best LFW shows

London Fashion Week has officially wrapped up its autumn/winter 2026 edition, and the opinions of industry insiders are continuing to roll in. According to director of buying, fashion at Harrods, Simon Longland, for this season, London resisted “reduction to a single trend”. “The breadth and diversity of brands on show make it difficult—and...

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Business|ANALYSIS

Burberry is turning Britishness into a global language: The story behind how a clear brand strategy is powering its 2026 turnaround

2025 has been Burberry’s year. Not just anecdotally, but culturally. The brand returned to the Lyst Index of hottest brands in Q2 2025 at position 17, before climbing to 13 in Q3, placing it back among the world’s most relevant fashion brands based on search, sales, and social engagement. This shift did not happen by chance. 2025 has been the...

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Burberry reports positive Q3 driven by "Burberry Forward" strategy

Burberry Group has released its third-quarter trading update for the 13 weeks ended 27 December 2025, revealing a return to growth and steady progress under its "Burberry Forward" strategy. Chief Executive Officer Joshua Schulman reported that the luxury house achieved a sequential improvement in comparable sales growth and enhanced the quality...

FashionPress Release

Burberry unveils its new Gabardine capsule

Innovation is at the heart of Burberry, and gabardine is its most revolutionary fabric. Created by Thomas Burberry in 1879, its rain and weather-resistant properties have protected wearers for almost 150 years, from explorers on Antarctic expeditions to Londoners wrapped in a trench coat on a rainy day. Credits: Burberry To celebrate its...