Percival opens flagship

East London menswear label Percival has opened its first permanent store on Berwick Street,

Soho in London.

Launched in 2009 by designers/illustrators Chris Gove and Luke Stenzhorn, Percival has been gaining acclaim for its emphasis on British-made quality workmanship, timeless styling and clever detailing over trend-led, disposable fashion.

After a string of successful pop-up shops around the city, the menswear brand has decided to set up permanent roots on Berwick Street due to its increasing popularity for male shoppers who are interested in independent and locally owned brands.

The design of the store echoes the play on texture and material that feature in Percival clothing and is clean and contemporary, and as well as housing the brands collections it also the new home to Percival’s new studio and company HQ.