Percival news and archive

Percival bolsters board to lead brand strategy and business growth

British menswear brand Percival, looking to double sales figures and expand international growth, has appointed Cheryl Calegari as non-executive chair and Dan Rookwood as a board director to bolster its investment group VGC Partners board. In a statement, Percival said that the Calegari and Rookwood bring a wealth of experience and will be...

Fashion |In Pictures

Percival unveils capsule collection with Campari

British menswear brand Percival unveils a limited-edition capsule collection with Campari as part of the Italian drink’s 10th anniversary of Negroni Week. The 14-piece collection takes inspiration from Italian après sport through the eye of contemporary menswear brand, with quintessential Italian prints, striking graphics and retro iconography...

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Business

Percival looks to raise 250,000 pounds

London-based menswear label Percival is looking to raise 250,000 pounds through a crowdfunding initiative to invest in wholesale, marketing, and website improvements, as well as a store refit. In a bid to secure the funds, co-founders and creative directors Chris Grove and Luke Stenzhorn, have launched the label on crowdfunding platform,...

Design

Percival opens flagship

East London menswear label Percival has opened its first permanent store on Berwick Street, Soho in London. Launched in 2009 by designers/illustrators Chris Gove and Luke Stenzhorn, Percival has been gaining acclaim for its emphasis on British-made quality workmanship, timeless styling and clever detailing over trend-led, disposable fashion....

Design

Topman collaborates with Percival

Percival, a British fashion brand founded three-years ago by Chris Gove and Luke Stenzhorn, has announced that it has designed a jacket exclusively for Topman, which goes on sale this month. The jacket, which comes in four colour-ways -burgundy, orange, blue, and green, features cord lined pocket and collar detailing, and will be limited to just...