2XU news and archive

2XU founder launches high-performance sportswear brand Pressio

Pressio, a new high-performance compression sportswear brand, has launched in the UK, debuting via Selfridges, Flannels, Browns, and its website. The sporting apparel brand is based on the pillars of performance, sustainability, and ethics by partnering with recycled yarn manufacturers to ensure every yarn selection, knitting technique, dying,...

Fashion

From triathlete to sportswear: Interview with Mike Martin, Sales and Marketing Director at 2XU

Worn by athletes all over the world, from the AFL to the NBA, 2XU has become a leader in performance garments, specifically known for their medical-grade compression tights. The company’s Sales and Marketing Director (EMEA), Mike Martin, tells FashionUnited, “aside from our tights providing amazing performance and recovery advantages, the high...

Fashion

LVMH buys 40 percent of Australian 2XU for 75 million

L Capital has gone on shopping yet again. LVMH’s investment vehicle has sealed the acquisition of a 40 percent stake in Australian sports fashion brand 2XU at 75 million Australian dollars. LVMH’s top executive for the Asian market has valued the brand in circa 200 million Australian dollars. 2XU and Lazard Private Equity’s choice of L Capital...