Abercombie & Fitch news and archive

Legacy retail brands stage comeback amid shifting consumer priorities

Traditional American retail brands are experiencing an unexpected renaissance in 2024, even as economic headwinds continue to reshape consumer behaviour. Market data from Placer.ai reveals a nuanced picture where heritage names are finding new relevance, particularly among millennial shoppers who once drove their initial success. Anthropologie...

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Fashion |OPINION

The new Abercrombie, grown up and sexless?

London - Abercrombie has grown up. Or at least it is trying to. No longer the revered teen brand that once appealed to the affluent collegiate set, Abercrombie is trying to settle into adulthood, with all the uncomfortable changes and metamorphosis associated with leaving adolescence. To start, it means no more Bruce Weber ads, the photographer...