Abercrombie and Fitch Co news and archive

Gilly Hicks goes gender-inclusive and unveils new store concept

American lifestyle brand Gilly Hicks, a division of Abercrombie and Fitch Co., has unveiled its first gender-inclusive collection, alongside a new visual identity as part of its ongoing growth strategy. As part of its brand evolution, Gilly Hicks is introducing underwear, loungewear and activewear in patterns and colours to “match everyone’s...

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Hollister Co launches fashion brand with Charli and Dixie D’Amelio

Hollister Co., a division of Abercrombie and Fitch Co., is co-creating an apparel brand with social media personalities Charli and Dixie D’Amelio. Social Tourist will debut exclusively in Hollister stores and online on May 20 and is described by the retailer as a “trend-forward” brand that has been “imagined and inspired by Charli and Dixie’s...