Absolut news and archive

Absolut teams up with Copy Lab to challenge beauty standards produced by AI

Premium spirits brand Absolut has teamed up with full-service studio Copy Lab to challenge “entrenched bias” corrupting fashion representation in artificial intelligence by reshaping outdated stereotypes to reform the portrayal of fashion and beauty standards in AI. Absolut and Copy Lab state that research shows that 90 percent of AI-generated...

Fashion |In Pictures

Samuel Ross designs China-inspired Absolut vodka bottle

British fashion designer and founder of A-Cold-Wall Samuel Ross has designed a limited-edition China-inspired Absolut vodka bottle via his industrial design practice SR_A. The one-litre vodka bottles have a limited run of 1,350 bottles and will be available in China through Absolut’s WeChat mini-programme, Absolut Lab. In addition, Ross has also...