Admiral news and archive

Admiral launches premium collection

Admiral, the British sports brand with nearly 100 years of heritage, is venturing into the men’s premium market with the launch of its premium lifestyle collection, Admiral Gold. Since 2011, the brand has been back into British ownership under Admiral Sportswear Ltd, and the company plans to reignite Admiral and bring it back to the forefront of...

Fashion

Admiral back in British ownership

Classic sports brand Admiral is now back in British ownership. The new owners are Admiral Sportswear Limited, who want to re-energising the sporting icon across Europe, the Middle East and North Africa. Originally established in Leicester as Cook & Hurst Limited, the Admiral business was incorporated in 1914, when the company designed and...