Adobe Analytics news and archive

Buy Now Pay Later surged during holiday spending

According to the most recent Adobe Analytics report, online holiday sales in the United States reached a record-breaking 222.1 billion dollars between November 1st and December 31st, marking a 4.9 percent increase from the same period in 2022. The surge in e-commerce purchases was significantly aided by the popularity of Buy Now, Pay Later...

Retail

Amazon Prime Day boosts sales for all US retailers, says Adobe Analytics

Amazon Prime Day is proving to be a beneficial day for other large retailers in the United States. Retailers with more than 1 billion US dollars in annual revenue saw a 64 percent spike in sales on the first day of Amazon’s discount event, compared to an average Monday, according to Adobe Analytics. The difference is ten percentage points higher...