Akeneo news and archive

Why merchandising is becoming an information science

Justin Thomas, VP Sales, EMEA North for Akeneo explains why merchandising is moving from intuitive decisions to attribute level performance analysis and why this matters in the new AI age. We are moving away from a time when merchandising was driven by instinct, experience and intuition, which provided merchandisers with the ability to spot...

BusinessPartner Content

Returns are Rising and Poor Product Information is to Blame

Product returns are no longer just a post-purchase problem. According to new research from Akeneo, poor product information is now influencing every stage of the customer journey, from purchase confidence and conversion, to return rates, loyalty and lifetime value. Returns continue to rise globally, according to the National Retail Federation,...

BusinessPartner Content

Akeneo survey finds generational divides in sustainability expectations and shopping behaviour

Akeneo, the Product Experience (PX) leader, today announces new findings from its latest PX Pulse Survey, revealing generational differences in how consumers engage with sustainability information and how it impacts trust and purchasing decisions. The survey found consequential gaps between age groups on key sustainability questions,...

BusinessPartner Content

The eCommerce trends set to define 2026

Justin Thomas VP Sales EMEA North at Akeneo looks ahead to 2026 to show just how important data is to how retailers can keep pace with the changes coming. If you had asked a retail expert in 2016 what shopping might look like a decade later, many would have described a world of drone-delivered parcels and fridges that automatically reorder the...

BusinessPress Release

L’Oréal-backed AI-powered beauty tech platform, Noli, partners with Akeneo to deliver personalised product experiences to revolutionise beauty buying journeys

L'Oréal backed AI-driven beauty shopping platform, Noli, has selected Akeneo’s Product Information Management (PIM) solution to power its hyper-personalised product recommendation model, tailored to meet the unique needs of each customer and allowing shoppers to take charge of their beauty buying experiences. Through its proprietary AI-driven...

BusinessPartner Content

Customer expectations – how to meet and exceed what shoppers demand

In a retail environment where normal is defined by fierce competition, fleeting loyalty and high expectations, the fight to win customer trust is no longer limited to price or speed. It’s about clarity, consistency and credibility across every channel, explains Justin Thomas, VP Sales, EMEA North at Akeneo. Shoppers expect complete, accurate and...

BusinessPress Release

Fashion marketplace accelerator, The Agent, cuts return rates by 10% and doubles product onboarding speed, in partnership with Akeneo

Leading fashion marketplace accelerator, The Agent, has reduced return rates by 10%, doubled the volume of products onboarded, and accelerated time-to-market by one-third through its adoption of Akeneo’s Supplier Data Manager (SDM) to streamline and enhance the onboarding of its supplier product data. The Agent is a fashion ecommerce accelerator...

Fashion Partner Content

Going shopping with AI: why understanding consumer attitudes and behaviours around AI are crucial to commerce success

Text by Justin Thomas, VP Sales, EMEA North at Akeneo AI is already an integral part of the shopping experience today, spanning chatbots, personalised product recommendations, advanced search engines and autonomous shopping agents. This is not just about making what consumers already do easier, but about reshaping the way they discover, evaluate...

BusinessPartner Content

N Brown completes Akeneo’s PIM transformation across Simply Be, Jacamo and JD Wiliams brands ahead of Peak 2024

N Brown Group plc, the inclusive fashion and homeware digital retail group, has implemented its new Product Information Management (PIM) system in partnership with Akeneo – the Product Experience Company. The transformation, implemented ahead of the critical Peak Trading Period in Q4, will improve customer experience across its Simply Be, Jacamo...

BusinessPress Release

Akeneo’s Consumer Research Reveals Changing Shopping Habits of Price-Conscious Consumers

According to the new global survey, the cost-of-living crisis is causing 66% of consumers to spend more time validating before purchasing Akeneo, the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World, an annual mission to understand how consumers make decisions when buying products,...

FashionPress Release

Remake, remodel

Communicating complex messages about circularity and sustainability in fashion to an online audience is not easy, but the imperatives to get it right are overwhelming, says James Barlow, VP UKI at Akeneo. Second hand clothing is as old as retail and was driven entirely by cost; if you couldn’t afford it, you bought it second hand. Now, a whole...