Alliance 46.2 news and archive

French businesses support #ParisWeLoveYou campaign

French retailers and designer brands are striking back in support of Paris with a new campaign #ParisWeLoveYou to help bolster the city’s appeal following the November terrorist attacks. More than fifty French companies, including Galeries Lafayette, Kering, L’Oréal, Clarins, and Vente-Privée, have united to invite French locals and...

Design

Tourism Alliance launched by French Businesses

A new organisation has been launched by nineteen French companies, including the likes of Kering and Groupe Galeries Lafayette, which is aimed at promoting and supporting tourism in France. France has been losing it market share over the past few years, despite remaining one of the world's top destination for overseas tourists in terms of volume...