Retail
Gen Z brand Adika lands in the UK
Tel Aviv-based Gen Z fashion brand Adika has entered the UK market. The womenswear label, which sells footwear, bags, and accessories, started its story in 2011 exclusively as an e-commerce site selling fast-fashion streetwear. Since then, the “TikTok first” brand, which has amassed a large following on the Gen Z social video platform, has...
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