Arena news and archive

CEO Peter Graschi: Arena increases market share and wants to make swimming better known

For its 50th anniversary, Italian swimwear specialist Arena is going big – parties, fashion collaborations such as those with Woolmark and Marcelo Burlon , and an extravagant stand at the Pitti Uomo men's fashion fair. The brand, which was founded in 1973 by Horst Dassler - son of Adidas founder Adolf Dassler - also has some plans for the...

Fashion

Arena signs Olympic champion Lydia Jacoby

Sportswear retailer Arena has signed Olympic breaststroke champion, Lydia Jacoby. Jacoby, who won a gold medal at the 2020 Olympics for her 100 meter breaststroke, was signed under the new National Collegiate Athletic Association (NCAA) name, image and likeness rules that came into effect in July. The rule change gives student athletes the...