Asendia news and archive

Tech tools for combating poor fit and returns: data analytics, AI and VR

About This article was written for FashionUnited by Helen Scurfield, Innovation and Development Director, Asendia. What is causing returns on this scale? A massive 46 percent of US consumers in a recent Harris Poll gave ‘poor fit’ as the prime reason for returning garments, ahead of damage (38 percent) and poor quality (36 percent). This issue...

FashionPress Release

Authenticity is now a key new driver of revenue and loyalty for UK shoppers

• 70% of UK shoppers spend more with brands they perceive to be authentic. • Three quarters (75%) of UK consumers are more loyal to authentic retailers. • Silent Generation (76yos+) and Gen Z most likely UK cohorts to spend more based on authenticity (72% each). Authenticity is now a key new driver for revenue and loyalty among UK shoppers as...