ashma kunde news and archive

Girl Power the New Fuel for Sportswear in China

The "All in for My Girls" campaign from Adidas in China has proven to be quite a revelation. The advertisement portrays ‘tribes’ of slim, pretty girls, often clad in pink, smiling whilst engaging in a myriad of sporting pursuits with their friends. The brand ambassador is no athlete but Taiwanese pop star Hebe. While Adidas is far from shedding...

Fashion

Tesco's F&F flagship sticks to supermarket chic

OPINION_It has finally happened. Tesco is launching a flagship store for its F&F clothing brand in Central London. The flagship will be a 5,000 sq ft shop-in-shop housed within its Kensington superstore. This will be F&F's first foray into the capital following similar stores in Woolwich and Essex. While seeking to make it in one of London's...

Fashion

Promise of supermodel figure shapes up Levi's sales

OPINION_Endless legs, a flat stomach and a shapely derriere - this is the promise of Levi’s new Revel range of figure-enhancing jeans, set to launch in August this year. A push in the direction of a more supermodel- like figure would appear to be the right approach to capturing the attention of the elusive female consumer, who Levi’s has long...