ASMR news and archive

When Marine Serre plays with our emotions

On May 15, 2020, in the middle of a pandemic, the French designer Marine Serre published a tutorial video to make a mask. Beyond the symbol of the current health crisis it represents, the small protective accessory is emblematic of the post-apocalyptic style of the designer. This timely tutorial thus gains credit and reflects the DNA of a house...

Fashion Featured

Five fashion ASMR campaigns from 2019

Undoubtedly one of the most surprising marketing trends of 2019: Autonomous Sensory Meridian Response, ASMR for short. ASMR describes the tingling, tingling skin sensation - a bit like goose bumps - that is a reaction to certain audio and visual effects. Think, for example, of images of slow and monotonous actions such as eating, fine painting...