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What does 'Premium' denim mean?

“The denim industry loves the word premium, but it seems as if the exact definition of the word is becoming even more vague,” said Andrew Olah, founder of the international denim trade fair Kingpins, at the start of a seminar held during the most recent edition of the event. According to Olah, the word premium does not only refer to the final...

30 Oct 2015