Australia fashion council news and archive

Australian Fashion Council launches fashion certification trademark

The Australian Fashion Council (AFC) has announced the introduction of the Australian Fashion Trademark to help both local and international customers better identify fashion from the region. AFC hopes the introduction of the trademark will drive industry growth, create jobs and contribute more to the local economy, ultimately aiming to...

Retail

Afterpay launches ‘phygital’ retail space in Australia

In partnership with the Australian Fashion Council (AFC), payment solutions provider Afterpay has opened an experiential retail space hosting four Australian emerging brands over the next 10 months. Entitled ‘Edit Collection’, the store looks to leverage new technologies, utilising a new eTale Bluetooth chip tag that allows products in the store...