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M&S plans to grow market share in kidswear with baby club launch

British high street retailer Marks & Spencer (M&S) is looking to grow its market share in kidswear and attract more family shoppers with the launch of its first-ever baby club. ‘The Parent Hood’ is exclusive to members of M&S’ loyalty programme, Sparks, and is part of M&S’s mission to become “more relevant, more often to family shoppers” by...

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