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Ship from store: how specialist retailer BabyOne involves its franchise partners in online retailing
How does one build up a uniform online business as a stationary retail chain without putting one’s own franchise partners in a bind? German BabyOne specialty store chain with over 30 of its own stores and 73 partner stores, has found its very own solution. At the end of 2019, just a few months before the outbreak of the pandemic, owner-operated...
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