Bain and Company news and archive

Gen Z consumer inspired by sustainability and self-expression

Gen Z’s shopping behaviours are “strongly influenced” by brands commitments to social and environmental sustainability, according to a new report from marketplace Depop and consultancy firm Bain and Company. Based on a survey of 2,000 Gen Z Depop buyers and sellers in the UK, US and Australia, the ‘Futureproof: How Gen Z’s empathy, awareness and...

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China’s share of the global luxury market reaches new high in 2020

While Covid-19 lockdowns saw a slow start to luxury sales in China last year, spending on luxury “rebounded strongly,” with China’s market share of the global luxury market nearly doubling in 2020. According to the first joint research report by Bain and Company and Tmall Luxury Division, growth for the mainland China luxury market is expected...