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Björn Borg acquires its Benelux distributor Baseline

Björn Borg has announced the acquisition of Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The company said, distribution agreement for Benelux was terminated in December 2015, which was to expire in December 2019, when distribution would be taken over by the Björn Borg Group. “I am happy...

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