bbc international news and archive

Authentic secures partnership for DC Shoes

Authentic Brands Group has announced a new partnership with footwear specialist BBC International for its skateboarding brand DC Shoes. Akin to similar third-party deals made for other Authentic-owned brands, the agreement will see BBC take on global design and sourcing for DC and its selection of footwear and snowboard boots, as well as the...

Business

Sequential sells Heelys brand to BBC International

Sequential Brands Group, Inc. has closed on the sale of its Heelys brand to BBC International for 11 million dollars in cash proceeds. The company said that the majority of the net proceeds from the sale will be used to pay down debt. “The divestiture of the Heelys brand was an outcome of the board’s exploration of strategic alternatives, a...