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BL1.D: the luxury brand that comes from the streets and is for the streets, without discrimination

A new brand is emerging in answer to the luxury industry. BL1.D (read as "blindé") was designed by Mehdi Meftah and launched on 1 October via its online shopping site, www.bl1-d.com. A label that describes itself as "Urban Haute-Couture" which sheds light on the dysfunctions of the luxury sector in an effort to awaken its consumers. Where do you...

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