Blippar news and archive

Covent Garden to offer augmented reality shopping

London’s Covent Garden has transformed its shopping area into the world’s first augmented reality (AR) retail district for Christmas in partnership with AR app Blippar. Over 140 participating stores and restaurants in Covent Garden will be introducing new AR applications over the next six weeks in what Blippar states will be the largest showcase...

Fashion Featured

House of Holland showcases new shopping app at LC:M

House of Holland launched a new augmented reality payment technology app at his menswear showcase during London Collections: Men, which allows consumers to scan and buy clothes off the catwalk. Launched in collaboration with Visa Europe’s innovation hub, Collab, and visual discovery and augmented reality app Blippar, the app is designed to be an...

Design

New Look teams up with Blippar

High street fashion retailer New Look has unveiled its new innovative concept store in Marble Arch, London, which is complete with Blippar enabled window displays. Opened by Kelly Brook, the star of the retailer’s first window display, the store sets a new standard for the use of the augmented retail experience technology. Shoppers can ‘blipp’...