Bodique news and archive

Bodique undergoes rebranding

Lingerie chain Bodique is undergoing a name change. Dutch owner Hunkemöller is changing the name Bodique to Hunkemöller in an effort to grow from a high street retailer into a high street brand. To this end, the company has decided to operate under one brand name. The Dutch firm introduced the Bodique brand in 2007, when it entered the Spanish...

Fashion

Hunkemöller plans 100 store expansion in Germany

Dutch lingerie chain Hunkemöller is planning a significant expansion in Germany. The chain, which operates abroad under the name Bodique, plans on having opened a hundred new shops in Germany by 2014. Bart van den Nieuwenhof, Hunkemöller's Sales Director International: "We have a lot of room for growth in Germany." The Dutch financial daily,...