Bollywood news and archive

Bollywood Brands Influencing Indian Consumers

Bollywood celebrity brands, such as Being Human by Salman Khan, HRX by Hrithik Roshan and many other are continuing to gain popularity in the fashion market in India, Euromonitor International’s Lifestyle Survey states that in 2019, 28 percent of respondents from India claim to have been influenced by celebrities while making a purchase...

Fashion

Emerging Indian designer shakes up fashion with prints and pret

She's already a leading name in Indian fashion, with customers ranging from top Bollywood stars to teenage girls using their pocket money. Yet 25-year-old Masaba Gupta -- best-known for her quirky cow and camera prints that adorn saris, dresses and even smartphone covers -- putsmuch of her whirlwind success down to intuition. "My gut just...

Fashion

Indian fashion week no longer about Western influence

The month long haul from New York to Paris may be over as the industry has completed another round of fashion weeks but now influences have stretched as far as India where they’re fashion offering is well and truly underway. The past few weeks have seen a grand 123 designers take to the stage India Fashion Week before the crew moves onto Lakme...