Boxfresh news and archive

Pentland Brands to “hibernate” its Boxfresh brand

Pentland Brands, which owns Speedo and Berghaus, has concluded its global strategic review, which it started before the Covid-19 pandemic, and has announced a number of changes, including plans to “hibernate” its Boxfresh brand and make around 350 redundancies at its UK-based head office to allow it to focus on its core brands. The aim of the...

Design

Boxpark announces retailers

This December, Boxpark, the world’s first pop-up mall is launching in Shoreditch, London. The mall brings together fashion and sports brands including the first UK stores for: Abuze, Boxfresh, House of Billiam, Luke, One True Saxon, OnePiece, Palladium, and Smile. Boxpark will also host well known brands such as Lacoste Live, Original Penguin,...

Fashion

Boxfresh goes technical with Berghaus

British streetwear originators Boxfresh has teamed up with the premium technical expertise of Berghaus, creating the ultimate functional street outerwear collection. The Boxfresh brand was founded in 1989 when the UK street movement was in full swing under a backdrop of dance, trance, hip-hop music and the unforgettable club culture. The...