Pure aims to become London's biggest menswear & womenswear trade fair
Things were abuzz this season at fashion trade fair Pure London, as the UK's largest show introduced menswear, shook up its layout and launched over 300 new brands in its ongoing quest to bring 'newness' to its buyers and retailers. "This season we really set about re-editing the show," said Julie Driscoll, Portfolio Director for Pure London....
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