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Fashion |INTERVIEW Featured

Kipling to target millennials under its new brand direction

Kipling was one of the most popular bags and accessories brands in the 1990s. Best known for its innovative use of crinkled nylon and adorable monkey mascot, the Belgium-brand was present in every classroom and airport. Although one Kipling bag is sold every 2 seconds, the brand has lost its way over the years and failed to evolve with the...

7 May 2018