BRAND LICENSING EUROPE news and archive

Brand Licensing Europe 2022 reports busiest days on record

Brand Licensing Europe (BLE) 2022 was a resounding success showing a high quality of visitors and strong conversations with more decision-makers and people with an in-depth understanding of the industry attending this year. The event, which took place from September 20 to 22 in London, is dedicated to licensing, brand extension and partnerships...

FashionPress Release

Richard Dickson, Mattel president and COO, is presenting a Barbie x Fashion keynote at BLE

Exclusive interview for Fashion United with Richard Dickson, Mattel president and COO, who is presenting the opening day keynote at this year’s Brand Licensing Europe called Barbie x Fashion. BLE takes place 20-22 September at ExCeL London and is free for fashion and licensing industry professionals to attend. www.brandlicensing.eu You're...

Fashion Partner Content

What is Brand Licensing, and why is it beneficial for fashion

When you think of brand licensing, what do you think of? Chances are you think of children's cartoons, like Paw Patrol, Star Wars, or Minions, lending their image to different types of toys, notebooks or lunch boxes. But brand licensing goes much further than this and is gaining traction. In fact, revenue generated by the global licensing...

FashionPress Release

Brand Licensing Europe announces Culture & Unity catwalk show in support of Black Lives Matter Movement

Designers, collections and models will drop fresh from the prestigious London Fashion Week runway to appear at BLE. Brand Licensing Europe’s Culture & Unity catwalk show will be an unmissable showstopper during the event’s Sustainability, Diversity, Equity & Inclusion Day on Thursday 22 September, with Black and LGBT+ designers, fashion, models...

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Fairs|Interview

Laura Freedman-Dagg (Global Licensing Group) on returning to in-person events and tradeshows

Global Licensing Group has appointed Laura Freedman-Dagg their new head of retail and licensing. The role was specifically created for her, and prior to this role, Freedman-Dagg held the position of event manager, brand licensing, Europe, where was key to growing the trade show’s retail business and attracting more European retailers. In her new...