brand protection news and archive

Countercheck, the revolutionary way to combat luxury counterfeits

Luxury fashion and beauty brands have always been a target for counterfeiters, and the boom in e- commerce due to the pandemic has created the “perfect storm” for exponential growth. The industry needs to tackle the issue head-on with technology solutions like Countercheck. Trade in counterfeit goods has risen steadily in the last few years, and...

Fashion Partner Content

AAFA flags extensive counterfeit concerns on social media in notorious markets submission

AAFA submitted comments to the Office of the United States Trade Representative recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations. The American Apparel & Footwear Association cited significant increases in the availability of counterfeit products via social media in its submission for...

Fashion Partner Content

Apparel and Footwear Association supports new initiative to combat black market trade

The American Apparel & Footwear Association today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of...