Fashion
Adidas, Nike, Armani among top brands in China
Clothing and sportswear brands Adidas, Nike and Armani made it to the list of the 20 most powerful international brands in China – at place 14, 17 and 20, respectively. What is the secret of their success? The BBC commissioned global brand research firm Millward Brown to find out why these brands succeeded where others failed. “China is a big...
loading...
