BrandZ news and archive

Amazon named ‘most valuable’ global retail brand

E-commerce giant Amazon has been named the ‘most valuable’ retail brand across pure retail, luxury brands, apparel, and the fast food sector, in the inaugural BrandZ Top 75 ‘most valuable’ Global Retail Brands ranking from WPP. Despite shifts in consumer habits, priorities and expectations of the shopping experience, the inaugural BrandZ ranking...

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Fashion

Value of global apparel brands remains stationary in 2015

The total value of the top 10 mass-market fashion labels remained stagnant in 2015 at 99.7 billion dollars, according to the 2015 BrandZ Study. The apparel category witnessed only a 0.1 percent change in brand value this year, a disappointing result following a 29 percent increase in 2014 when the clothing sector led all categories in value...

Fashion

Top 20 global retail brands revealed

The fifth annual Top 20 Most Valuable Global Retail Brands report newly released by Kantar Retail and BrandZ reveals that brand value and consumer-connection are critical to retail success. The report combines retailer and shopper insights and analyses from Kantar Retail, a global leader in retail insight and consultancy, with the definitive Top...