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Marks & Spencer launches contact-free bra fit service

Marks & Spencer has launched a new contact-free bra fit service at 64 of its biggest stores in England & Wales in the latest example of a retailer adapting to Covid-19. The retailer’s team of lingerie experts will show customers how to take their own underband measurements accurately with a sterilised tape measure and will assess cup size, all...

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Fashion

Lingerie looks for new bottom line after #MeToo

"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear in the age of #MeToo. With G-strings and push-up bras losing their allure as ultra sexiness gives ways to comfort, and the whole idea of seduction...

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Fashion

Q&A with Zoe Price-Smith, Director of Design at Hunkemöller

Former design consultant at Marks & Spencer, House of Fraser and Fat Face, Zoe Price-Smith decided to leave her life in the UK behind in 2011 to lead the design team at Hunkemöller, one of Europe's leading lingerie and lifestyle labels. During the unveiling of Hunkemöller's upcoming Winter '15 collections, FashionUnited took a moment to sit down...