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Fashion

Debenhams launches social ‘co-buying’ campaign

Department store Debenhams has teamed up with Buyapowa to run a number of social ‘co-buying’ campaigns in the lead-up to Christmas, which encourages customers to share special offers to their friends, family and colleagues to purchase as well for an extrareward. Ross Clemmow, director of e-commerce at Debenhams, said: “We are always looking to...

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