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"Dumb discounting" can injure UK's retailers image

Heavy price slashing and discounting can damage a brands or retailers image, warns The Institute of Promotional Marketing (IPM) after studying its 2013 data which revealed brands invested significant amounts on promotional marketing. According to new research released by the IPM, UK retailers spent nearly 55 billion pounds on promotional...

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"Heavy discounting is a risky strategy" for British retailers

The latest British Retail Consortium Retail Sales Monitor published earlier this week highlighted signs of an consumer driven economic recovery, with British retail sales increasing at the fastest pace in close to four year last month. However, some industry insiders remain wary despite the positive growth, noting that the strong growth in...