Buying news and archive

First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

Fashion

Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants

Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...

Fashion

FW25 women’s buyer’s guide: Nine not-to-be-missed key items

The fw25 ready-to-wear collections from ‘the big four’ cities are set to kick off in New York on February 6, 2025. Looking ahead to the forthcoming season, it is becoming apparent that ‘Cocooning’ will be a key word, with cozy sweater knits and fleece-lined parkas. High necklines and long lengths for dresses and skirts look fresh. After several...

Fashion Featured

Zalando's premium buyer on sleek kicks, chaotic individualization and volatile weather

Fashion retailers are keeping a close watch on their sales leading to Christmas amid a sluggish consumer sentiment, at the same time many are already preparing for the AW25 buying season starting in January. What's going well at Zalando right now and what trends does the online retailer bet on for womenswear in 2025? Zalando's Commercial...

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From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

BusinessMember

WGSN to launch ‘data-driven’ buying platform

Trend forecaster WGSN is set to launch a “data-driven” buying platform to help support buyers in understanding product direction, key trends and how to invest in specific styles. Covering multiple fashion categories, ‘WGSN Fashion Buying’ combines WGSN’s trend forecasting with its proprietary TrendCurve AI predictive analytics to “deliver...

Fashion |Interview Featured

LN-CC Buyer: Someone needs to shake up menswear

Eshaan Dhingra is a buyer for the British luxury fashion retailer LN-CC in the menswear designer and contemporary sector. In addition to the international fashion weeks, he also travelled to Berlin Fashion Week this season. In this interview, he reveals his favourite labels that showed in the German capital, SS25 trends and why he thinks...

Fashion Partner Content

Seasonal NOS strategy: Buying during high summer season

As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key...

Business|Interview FeaturedMember

Bestsellers, trends, and a store in Milan: Peek & Cloppenburg Düsseldorf's FW24 buying season

Much is happening at the Düsseldorf-based fashion retailer Peek & Cloppenburg. Following a reorganisation, the company has restructured its management and plans to reduce the size of some sales areas. Nevertheless, business must go on, and buyers are travelling to trade fairs and to purchasing appointments as usual. FashionUnited asked Kai...

Business|Interview Member

Affordable luxury, rebranding and a ‘good playlist’: how Emerson Renaldi wants to attract new and old customers

Niloy Rahman is store director at luxury fashion retailer Emerson Renaldi. He returned to the company run by the Pfeiff family six months ago to become the first external store director. He is also responsible for menswear purchasing together with Jacopo De Manzolini, the husband of owner Olivia Pfeiff. Pfeiff, who is the second generation to...

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From margins to sell-through: Important figures used in the fashion industry

On this page you will find key figures used in the fashion industry to monitor and optimise performance, such as sell-through, margin, and turnover, among others. Retailers use numerical analyses to substantiate business decisions, such as making a purchasing plan and budget for the next fashion season. “We sometimes compare choices for budgets...

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Inside independent retail: What it takes to run a fashion store

There are various types of fashion stores. We use the term retailers to broadly refer to all those who sell clothing to consumers. Retailers include chains such as Scotch & Soda, H&M and Zara, as well as department stores such as John Lewis, Harvey Nichols and Selfridges. However, the term retailers also refers to independent retailers -...