Buying news and archive

Zalando's premium buyer on sleek kicks, chaotic individualization and volatile weather

Fashion retailers are keeping a close watch on their sales leading to Christmas amid a sluggish consumer sentiment, at the same time many are already preparing for the AW25 buying season starting in January. What's going well at Zalando right now and what trends does the online retailer bet on for womenswear in 2025? Zalando's Commercial...

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From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

Business

WGSN to launch ‘data-driven’ buying platform

Trend forecaster WGSN is set to launch a “data-driven” buying platform to help support buyers in understanding product direction, key trends and how to invest in specific styles. Covering multiple fashion categories, ‘WGSN Fashion Buying’ combines WGSN’s trend forecasting with its proprietary TrendCurve AI predictive analytics to “deliver...

Fashion |Interview Featured

LN-CC Buyer: Someone needs to shake up menswear

Eshaan Dhingra is a buyer for the British luxury fashion retailer LN-CC in the menswear designer and contemporary sector. In addition to the international fashion weeks, he also travelled to Berlin Fashion Week this season. In this interview, he reveals his favourite labels that showed in the German capital, SS25 trends and why he thinks...

Fashion Partner Content

Seasonal NOS strategy: Buying during high summer season

As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key...

Business|Interview Featured

Bestsellers, trends, and a store in Milan: Peek & Cloppenburg Düsseldorf's FW24 buying season

Much is happening at the Düsseldorf-based fashion retailer Peek & Cloppenburg. Following a reorganisation, the company has restructured its management and plans to reduce the size of some sales areas. Nevertheless, business must go on, and buyers are travelling to trade fairs and to purchasing appointments as usual. FashionUnited asked Kai...

Business|Interview

Affordable luxury, rebranding and a ‘good playlist’: how Emerson Renaldi wants to attract new and old customers

Niloy Rahman is store director at luxury fashion retailer Emerson Renaldi. He returned to the company run by the Pfeiff family six months ago to become the first external store director. He is also responsible for menswear purchasing together with Jacopo De Manzolini, the husband of owner Olivia Pfeiff. Pfeiff, who is the second generation to...

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From margins to sell-through: Important figures used in the fashion industry

On this page you will find key figures used in the fashion industry to monitor and optimise performance, such as sell-through, margin, and turnover, among others. Retailers use numerical analyses to substantiate business decisions, such as making a purchasing plan and budget for the next fashion season. “We sometimes compare choices for budgets...

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Inside independent retail: What it takes to run a fashion store

There are various types of fashion stores. We use the term retailers to broadly refer to all those who sell clothing to consumers. Retailers include chains such as Scotch & Soda, H&M and Zara, as well as department stores such as John Lewis, Harvey Nichols and Selfridges. However, the term retailers also refers to independent retailers -...

Fashion |Interview Featured

Head of buying at Childrensalon: Children's fashion is moving closer to adult trends

British retailer Childrensalon is a specialist in luxury children's fashion. The assortment includes luxury houses like Gucci, Burberry and Elie Saab, but also brands like Birkenstock, Levi's and Falke. Film characters including the likes of 'The Little Mermaid' have also featured on the collections. Dina Moon, head of buying at Childrensalon,...

Fashion Featured

SS24 Menswear fashion trends: A buyer’s guide

This month sees the start of the men’s buying season for spring/summer 2024. The Italian trade show, Pitti Immagine Uomo will be held from June 13 to 16, Next up is Milan menswear fashion week, June 17 to 21 and Paris men’s fashion week, June 20 to 25 which will include arguably the most anticipated show of the season, if not the year, when...

Fashion |Interview Featured

Mr Porter buying director: Men becoming more open to try new styles, fabrics and shapes

Mr Porter is one of the leading international online retailers when it comes to luxury menswear. The platform, which is part of Italy’s Yoox Net-A-Porter Group (YNAP), of course offers top luxury brands such as Tom Ford and Saint Laurent, but it also carries up-and-coming talents such as Miles Leon and Manaaki. In this interview, Daniel Todd,...