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TikTok is the new frontier of social commerce

TikTok may be fashion’s new frontier as teenagers scout the social media platform for fashion inspiration. While fashion brands are betting big by advertising on TikTok, young entrepreneurs are paving their own way. TikTok user Takeout By Syd, for example, is considered a micro influencer with 100k followers, and offers a virtual styling service...

20 Aug 2021