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Study: 90 percent of consumers are “curious” about the metaverse

One innovation that brands, retailers and consumers can hardly ignore is the metaverse, a virtual reality space where users can interact with a computer-generated environment and each other. More and more brands and retailers have discovered the metaverse for themselves and are trying to attract their customers not only offline and online, but...

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RetailFeatured

British retailers ‘cautiously optimistic’ about festive shopping season

93 percent of retailers have upped their online offering as they are “cautiously optimistic about the festive shopping season”, according to new research by consultancy firm Capgemini. The research, which surveyed 851 retail managers across France, Germany, the Netherlands, Scandinavia, the UK and the US, also found that 46 percent of retailers...

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