Cegid news and archive

Why retailers should relish the halo effect of London Fashion week

With London Fashion Week (LFW) fast approaching, apparel and footwear retailers can be sure of one thing – fashionistas will be in a frenzy to update their wardrobes this September. Interest in the latest looks and style innovations revealed at the iconic show generates excellent opportunities for retailers to increase sales. But to do so they...

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Golden moments: How tech helps luxury retailers forge lifelong bonds with customers

Luxury brands are facing the challenge of serving valued customers consistently and personally, on a global scale. Personalisation allows a luxury brand to indulge its affluent customers in a meaningful way that will drive lasting loyalty. After all, it may be months or even years between purchases of a haute couture handbag or designer...