Chevignon news and archive

French fashion group Vivarte to sell its Chevignon brand

French fashion brand Vivarte has announced it will sell its Chevignon brand as it continues to dispose of assets to cut its debt. In the Tuesday announcement the company said it is selling the brand to the Royer company's Stephane Collaert and Thierry Le Guenic. The move comes following the French group’s recent restructuring to improve its...

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Vivarte ́s restructuring: the way back to discount

French fashion group Vivarte is going through a major restructuring. The retailer announced a 1,600 jobs cut right after it reported a 10.3 percent dip in turnover over the last fiscal year. As a consequence, nearly 1 in 3 clothing stores will close in the coming months. Vivarte – parent group to brands such as Naf Naf, Chevignon, Kookaï or La...