CMOs news and archive

Tech stack gaps risk hindering marketing ROI as just 9% of retail CMOs believe their technology drives performance, Wunderkind research shows

Three quarters (73%) of CMOs were able to meet or exceed revenue projections in the last two years. However, 96% of brand marketing leaders believe there is a gap in knowledge of their technology. Just 9% believe their tech strategy “greatly enables” their marketing performance. New research from Wunderkind, the leading performance marketing...