Collaboration news and archive

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

Fashion

Lilly Pulitzer launches festive collaborative collection with Disney

Lifestyle brand Lilly Pulitzer has partnered with Disney to create a collaboration collection. Launching in time for the festive holiday season, the collection features a new print, ‘Mickey’s Island Escape,’ which sees the iconic characters of Mickey Mouse and Minnie Mouse brought to life through Lilly Pulitzer’s unique lens. Disney x Lilly...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

FashionPress Release

Eastpak shoots and scores with NBA collaboration

Eastpak unveiled a collection in collaboration with the National Basketball Association (NBA) that is nothing but net. As basketball continues to skyrocket in popularity worldwide, with European talents making waves across the Atlantic, this collaboration couldn’t come at a better time. From the court to the streets, this collection blends...

Fashion

Saucony to launch new collaboration with Westside Gunn

Performance and lifestyle brand Saucony is set to launch its newest collaboration with Grammy-nominated artist and Griselda Records founder Westside Gunn. Known for his creative take on music, art, and fashion, the collaboration sees Gunn apply his signature aesthetic to Saucony’s ProGrid Triumph 4 sneaker, marking his debut footwear...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

Fashion

Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection

What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...

Fashion

Diesel and Karol G announce 'Tropicoqueta' capsule collection

Diesel's creative director, Glenn Martens, has collaborated with Karol G on a capsule collection inspired by her latest album. The collection embodies the bold, versatile and trend-setting personal style of the Colombian musician, Diesel announced on Wednesday. The collaboration is inspired by her new album, 'Tropicoqueta', which was released in...

Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

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Fashion

Glenn Martens gives H&M bestsellers a new twist

Around a year ago, H&M announced its collaboration with Glenn Martens. Now, the Swedish fashion retailer and the Belgian designer are offering a first glimpse into the upcoming collection. “I firmly believe this is one of the most creative collaborations we have ever done,” said Ann-Sofie Johansson, creative advisor at H&M. “Glenn is a true...

Fashion

Sofia Richie Grainge launches own brand under Revolve

Social media personality and entrepreneur Sofia Richie Grainge has launched her first fashion brand as part of the Revolve Group portfolio. Dubbed ‘SRG’, the label intends to be reflective of the star’s personal approach to fashion. Online, Richie Grainge has established herself as one of the trailblazers of the ‘Quiet Luxury’ trend, embodying...

Fashion

Can Ottolinger and Tinder repair human connections?

Ottolinger and Tinder are bringing people together. Christa Bösch and Cosima Gadient, the Swiss designers behind the brand known for its deconstructed designs, have explored human connections for their Tinder capsule. The US company behind the app announced the collaboration on Monday. It features a “new” and an “old” part. For “Re/Pair”,...