Communication news and archive

Lede Company opens Paris office to boost European presence

Independent communications agency, Lede Company, is strengthening its presence in Europe by opening a Talent division in Paris. Following locations in Los Angeles, New York and London, this new Parisian opening is presented by the US company as a key step in its development and international partnership strategy in the fashion and culture...

Fashion

In-house PR not always effective

Brands managing their own publicity campaigns are failing to keep up with the most influential press contacts, many of which are now freelancers, according PR Agency Media Jems. Big changes in the media world fuelled by the recession have caused significant changes in the way journalists are working in both trade and consumer titles and...